International Business Strategy Essay Example | Topics and Well Written Essays - 1500 words

foreign Business Strategy - Essay ExampleCapital investments of enlightenment is chiefly in Asia- Pacific regions. asunder from extensive hospitality and marketing strategies, some part of growth and expansion of nirvana is also due(p) to increase in travelling tendencies of people. The fact that international traveling has become more hazardless has also contributed to this fact. paradise is known for its business focus and capital investments. Like most other hotel bondage in Asia, Shangri-La hotels do not engage in multiple business provisions. Shangri-La hotels and resorts are situated in 29 locations and have over 23,000 rooms. In order to compete in global market, Shangri-La has ventured beyond its business activities in Asiatic markets, and has entered other nations especially into China. Expansion was made in luxury subdivision as well as in business relationship between owner and operators. This was achieved by backstage and well management of contracts. As per thei r extension programs, Shangri-La has established as many as thirty- louvre hotels in different and popular tourist destinations of Asia. Some of these destinations include Singapore, India, Malaysia, Japan, etc. Shangri-La has its branches in more or less all prominent cities in these continents, like Chicago, Miami, London, Vancouver, Paris, Las Vegas, etc. These achievements have made Shangri-La one of the largest chains of deluxe hotels that are based in Asia. Business activities of Shangri-La, in fact, have not been constrained to Asia only. oer time Shangri-La branches has been established in Dubai in the United Arab Emirates first, and then to Muscat, Oman. Later on it was spread out to other Middle East, Europe, and North America as well. Shangri-La has also expanded in Australia. In 2006, the organization had approximately 40 future projects. (Campbel and Kazan, n.d., pp. 432- 438) However, as far as its expansion to China is concerned, Shangri-La has experienced huge ben efits from Chinas growing economy. Since 2006, Chinese economy has turned towards a untested growth. This has made China one of the most important concerns of Shangri-La. this concern is evident from the fact that since 2006, most of the projects regarding cheek of new hotel branches were set in China. The figure is estimated to be somewhere around 188 hotels. Another reason why Shangri-La has invested a major part in China is because, in recent times, China has introduced more relation in travel, and has withdrawn some travel restrictions also. It has resulted in significant growth in municipal and outbound travel in China. Also, international events like Olympics in 2008, held in Beijing have not only given China more exposure internationally but have also boosted the dry lands economy. All these factors, combined, have prompted Shangri-La to invest more in China. (Campbel and Kazan, n.d., pp. 433) Shangri-La has been following a differentiation strategy as far as internation al competence is concerned. This chain of hotels had differentiated itself by establishing itself as a cultural brand. That is to say, overall brand strategy of Shangri-La is based on Asian hospitality and cultures. The chief aim is to please and delight the customers. Other objectives include consistent top- notch proceeds that would keep up the brand image. Shangri-La Care is the best example of this. This unit has been set up by Shangri-La Hotels as a measure to ensure customer service. This program also include training and developmental