Plan for launching a sugarcane juice

Plan for launching a sugarcane juice This report explains the marketing plan for launching a sugarcane Juice named Freezy. This product has been made by the Freshwater. In the very beginning of the report we have explained the mission and vision of the Sugarcane juice and then we have further carried out our activities to achieve our goals and objectives. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution. This report examines that this product is initially launching in Whole Pakistan domestic market. The study included both primary and secondary research. We have conducted SWOT analysis of the company to see the companys strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product. Then we have made marketing strategies for our product. We have divided market into different segments and decided to target the male, female, youngster mature and old age person. We have also paid special attention to the packaging, color and price of the product. We have decided to place the product in all the markets of Pakistan. We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conduct a market survey in future to know the opinion of public about our product and developed our product accordingly to our customers changing needs and demands. Description of the Company Freezy is the brand name of new juice launched by Freshwater in Pakistan. Freshwater is founded in 2010 with the launching of their first product named as Freezy. High capital investments are involved in new business. We have started this business to produce new products and to monopolize the market through our products. Our target products in which we are specialized are juices. So we will produce new and new type of juices in different flavors which already doesnt exist in the market. After observing the high consumption of sugar cane juices at the roadside sellers of non-purified sugar cane juice, we realized the need for sugar cane juice because for long period of time there was no entry in the market as sugar cane juice in the form of disposable bottle packing. We are launching our product throughout the Pakistan except some cold climate areas. Mission Statement To refresh the people of all ages with our product. We want to be at the top in the field of juices and breweries. Vision To evolve as one of the best Producer of quality sugarcane which is organically, grown extract juice scientifically and, serve totally natural healthy and hygienic DESI refreshment in the world and continue to retain the position. Product Our product is basically a sugarcane juice in a bottle pack. The product will be enjoying a monopoly in the market as there is no existing sugarcane juice in the form of disposable bottle in the market but if we see as overall market than there is no monopoly for this juice because this juice is been sold on the roadsides by crushing the sugar cans with machines in the glass. Sugar cane juice is a healthy alternative to refined sugar. While both sweeteners are made from sugar cane, evaporated cane juice does not undergo the same degree of processing that refined sugar does. Therefore, unlike refined sugar, it retains more of the nutrients found in sugar cane. Sugar cane juice is a highly refreshing drink. It contains about 15 per cent natural sugar and is rich in organic salts and vitamins. Fresh sugar cane juice has no preservatives, however its tendency to turn black from oxidation soon after pressing is very high, so to secure from oxidation we should pack in air tight di sposable bottle packaging. Current Situation Market Analysis Market Definition: Demographic and Geographic segmentation: Age: 3+ Years Gender: Both male and female. Income: All social classes except lower lower. Geographic: We are targeting all of the Pakistan except some of the northern areas in Pakistan Market Needs In summer people of all ages take soft drinks and juices to reduce their thirst. So Sugarcane juice in disposable bottle pack is highly demanded by customers because it reduces the thirst and it is useful for healthy life because it is hygienic and pure. So when it is highly available at affordable price at everywhere customers will use Sugarcane juice than soft drinks because it has no side effects and it is safe. Total population As our current target is the whole country Pakistan other than some northern areas so total population will be almost 100+ million people. Potential market As if we take a look at the market of Pakistan huge number of people are interested in consuming liquid products as their daily usage products like juices. The sugar cane juice is available on the roadsides but they are not much purified which is block between the juice and the upper class customers which are basically loyal to quality specially. So the probability of marketing Sugarcane juice to potential customer as upper class or quality loyal customer will be high. If we look overall our potential customer are almost all of the people in the country from lower middle class to upper middle class except the northern areas because people are not much demanding the frosty drinks there. Market segmentation Selecting Target Market: According to market segmentation our target market are the people of almost all the classes starting from lower upper to upper class. As according to the demographics people use to drink the sugarcane juice in the summer season. As this product is particularly for summer season because it only taste well in hot climate. And consuming it in winter doesnt suits the mind of people because people tend to consume hot products like coffee and tea. Our less focus areas are the northern areas because throughout the year those areas are having cold climates. Our Target Market based on demographics Includes: Individuals with age 3 years and above Individuals across all income groups Working and non working individuals Students Institutions and offices Restaurants and hotels Psychographic Segmentation: According to psychographic segmentation we targeted people who are: Health conscious customers Customers who have preference towards Nature and natural products Quality conscious customers Customers who have diverse tastes and Seek variety Non users and potential users Competitor: Our competitors are the roadside sellers of sugar cane juice. But the substitute products are another big competitive force affecting our product in the market. Substitute competitors include Manufacturers and producers of: Branded and unbranded fruit juices. Fruit based milk drinks. Natural mineral water. Fruit shakes. These substitute products are totally different in nature from the sugar cane juice but still its a substitute because these are also cold juices. There are some factors which differ allot between our juice and roadside juice sellers juice who are the main competitor of FREEZY Juice: We are different from roadside sellers because Our juice is a purified and quality assured product. We offer juice in a sealed bottle packing where as roadside sellers are delivering the product in the glasses. We have quality standards and can turn customers from the road to our outlet through effective marketing strategies. Due to lack of packing roadside sellers are not easily available everywhere. Whereas our product is available in every general store in almost all the target cites in Pakistan. Market trends: In target market there is trend of soft drinks and juices. People use juices to have a fit life and also to serve their guests as well. Because juices are hygienic and nutritious and have a good taste then soft drinks. In summer its usage is more so the availability should be increased to meet the demand of customers. Summary of Situation Analysis: SWOT Analysis: Internal: Strength: First opportunity that we enjoy is that we are playing a monopoly in the means of sugar cane juice in the form of packing in Pakistan. As for first producer of sugar cane juice in bottle packing in Pakistan we can make our customer loyal to our product in the means of brand, quality, price etcà ¢Ã¢â€š ¬Ã‚ ¦. by making effective marketing strategies. Weaknesses : As the juice is fresh and no artificial flavors are used in the production of the juice. So juice has not long lasting life. The life of juice is 15 days which creates barriers for not buying juices in bulk for home use. External: Opportunity As for new product in the market we can make huge number of profits from the market. We can introduce flavored sugarcane juices. E.g., mint and ginger flavor etcà ¢Ã¢â€š ¬Ã‚ ¦ This in results can increase the sales to earn more profits to the organization. We can export our product to foreign country in order to earn more profit. Threats Due to growth in inflation rate in Pakistan the intermediary goods are getting expensive which lead to an increase in price in future and increase in price leads to a loss of customer from the most lower class of our target market and price conscious customers as well, and may affect sales by turning to substitute and competitive goods. Our product is especially for summers so there is low number of sales in winter season. So high marketing costs are required to increase sales in winter season. There are no many entry barriers so a large numbers of local juices enter in juices market. Marketing Strategies: Product: Core benefit Core benefit means the services and benefits the customer is really buying. Our customer fulfills its need of thrust and refreshment by buying our freezy juice. Juice as being a pure sugarcane juice without any artificial flavors is also a core benefit of our product Augmented product Products that include deign, features and packaging that go beyond consumer expectations and differentiate the product from competitors. Our juice taste and flavor is according to the customer expectations because we provide 100% pure juice. We have no compromise with quality Following things include in the sale of product: Design The design of sugarcane juice that it will be in attractive and stylish disposable bottle pack in following size: 250ml 500ml 1000ml Features The features of our product are: Use full for healthy life Good in taste Help to digest food Everyday Energy Available in different flavors in future. Packaging: Our product will be in disposable bottle packaging and is air tight sealed so the juice could survive for some period of time. The design of our packing is attractive and eye catching. Price: The price of the product can also influence the buying behavior of the consumers because in Pakistan there are different level of classes based on the income difference so price is the one of the important factor, some of the consumer can afford the price and others cant, so we must set the price of the product that is afforded by all the social classes of the region. So we use penetration pricing strategy. If we look at the middle middle till lower lower class in Pakistan all of the people are highly price conscious. Price Structure (Consumer price): 250ml Rs.20 500 ml Rs.35 1000ml Rs.60 Distribution: The place of the distribution and availability of the product also influence the buying behavior because if the product is in reach of the consumer he will prefer it and if it is hard to find the product in the market he will never buy that product. So we have effective distribution strategies by making distributors in every city and provided them with number of facilities like order bookers and sales persons and a supervisor. And we allow our distributors to supply product to both wholesalers and retailers. Because of this our product will be available at more shops and our sales will increase. Distribution Channel: Manufacturer Distributor Retailer Wholesaler Promotional Strategies: The promotion of the product i.e. the advertisement, sales promotion and other promotional tools can change the buying behavior because some of the individuals highly influenced by the advertisement of the product. We have decided to use integrated marketing communication in which there will be blend of different marketing promotional tools that will convey clear and consistent message of our product to the customers. These Promotional tools which are given below: Newspapers: Newspaper has the widest readership and circulation among our targeted market; these would carry most of the advertisements for the publication media. Also, the print ads will be published in other much read newspapers like be designed, i.e. half page and quarter page. Television: Tele commercials will be aired on sports channels and news channels as the viewer ship Of these channels is highly common among the targeted market. Billboards: Billboards will be placed at busy roads in big cities. Billboards will be our most permanent and long lasting form of advertisement. Promotional Vans and Activities: Promotional vans would be deployed on public places which would distribute sugar cane juice for free giving out the message of being an instant energy drink. This campaign of free sampling would last for three months at least in order to make people aware of the benefits and the attributes. Also all the delivery vans distributor have will be printed by the advertisement of Freezy juice. Promotional Activities includes the display of juice in the retail shops by paying retailers or giving discount on the juice. And deploying stalls outside or inside the shop so to bring in the product to the customers who came to the retail shop for purchasing and create awareness in them for the purchase of Freezy Sugar cane juice.

Comparing the Social Criticism of Voltaires Candide and Samuel Johnso

Comparing the Social Criticism of Voltaire's Candide and Samuel Johnson's Rasselas      Ã‚  Ã‚   Samuel Johnson and Voltaire were both writers of enormous social conscience in the eighteenth century. It is not surprising then to discover that both men wrote short tales dealing primarily with criticism of the human condition. Ironically, these books were written and published within weeks of each other in 1759 (Enright 16). Johnson's Rasselas and Voltaire's Candide are strikingly similar in their use of the episodic and romantic picaresque motifs. The underlying purpose within each author's criticism, however, allows many differences in the two tales to surface. The author's intentions diverge beyond superficial similarities and each work develops a unique vantage point from which to observe humanity.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Neither work can be accused of being a realistic tale. These moral fables are set in a fantastic, utopian, and ludicrous world. The distance from the reader in each tale is quite different, however. Johnson places realistic characters in an unrealistic world. He remains on the same level with his characters, describing the situations and environment in which they find themselves. In this manner the reader can identify with and feel empathy for the characters in Rasselas. They are thinking, caring, fallible human beings equal to the reader and the author.  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Voltaire creates a chasm between humanity and the world of Candide. The reader laughs not only at the situation or environment, for the characters are just as ludicrous as the world in which they live. It is possible that Voltaire wants his audience to assume a position of moral superiority when reading the tale. The reader cannot take characte... ...liography Enright, D.J.   Introduction.   The History of Rasselas, Prince of Abissinia. By Samuel Johnson. London: Penguin Group, 1976.   p.12,16.  Ã‚   Hill, G.B.   Introduction. The History of Rasselas, Prince of Abissinia. By Samuel Johnson.   Oxford: Clarendon Press, 1887.   p.17.  Ã‚   Johnson, Samuel. The History of Rasselas, Prince of Abissinia. Ed. Enright, D.J.   London: Penguin Group,1988.   p.43,45,65,103   Johnson, Samuel.   "The Rambler No.184."   Rpt. in Enright, D.J.   Introduction. The History of Rasselas, Prince of Abissinia. By Samuel Johnson. London: Penguin Group, 1976. p.32.  Ã‚   Maurois, Andre.   "The Sage of Ferney."   Voltaire.   New York: D. Appleton & Co, 1932.   Rpt. in Candide.   Trans. Bair, Lowell.   New York: Bantam Books, 1988.   P.6-7.  Ã‚   Voltaire.   Candide.   Trans. Bair, Lowell.   New York: Bantam Books, 1988.   p.73,120.   

Networking :: Free Essay Writer

Networking For my independent study, I have created a network in my house. A network by definition are more than one computer that are linked together electronically via a protocol (common language) so the computers can communicate and share resources. This network improves the day-to-day life by adding value and usefulness to the computers. The processes and ideas that I have learned thru this experience can be applied directly into today’s rich electronic business environment. Identifying the needs of the user is the first step for building a well-designed Network. A professional installation was needed to maintain the aesthetics of the rental house. Most of the wires are run in the attic and then down plastic conduit attached to the wall. The conduit is run all the way to the wall boxes where the Ethernet ports are located. Every wire is clearly labeled and included in an easy to read schematic of the house. This way future tenants will have the ability to utilize the network. Next, every room needed to have access to the network. In order to minimize the overall use of wires, hubs were placed in strategic locations. An 8-port 10/100-megabit auto-sensing hub is located in the computer room and a 5 port 10-megabit in the sound room. There, needed to be docking stations, so laptop users or visiting computers could easily plug into the network and utilize the pre-existing monitor, keyboard, and mouse. These are the basic needs that have been put int o the design of the network. Each computer setup is unique with certain strengths and weaknesses. The network takes advantage of the strengths of each individual computer and makes them available to all users. A network essentially expands the capabilities of each computer by increasing functionality thru resource sharing. In the house, there are a total of four computers and two laptops. Processing speed and an abundance of ram is not essential for a server with such low traffic. Thus the most antiquated computer was elected for this function. Between all the computers, we have several extra pieces of hardware such as a zip drive, CDRW, DVD ROM, scanner, and multiple printers. Each piece of hardware is dispersed between the computers. There were several immediate efficiencies that occurred when the network went operational. The zip drive is located on the server while the CDRW is located on one of the individual workstations. Networking :: Free Essay Writer Networking For my independent study, I have created a network in my house. A network by definition are more than one computer that are linked together electronically via a protocol (common language) so the computers can communicate and share resources. This network improves the day-to-day life by adding value and usefulness to the computers. The processes and ideas that I have learned thru this experience can be applied directly into today’s rich electronic business environment. Identifying the needs of the user is the first step for building a well-designed Network. A professional installation was needed to maintain the aesthetics of the rental house. Most of the wires are run in the attic and then down plastic conduit attached to the wall. The conduit is run all the way to the wall boxes where the Ethernet ports are located. Every wire is clearly labeled and included in an easy to read schematic of the house. This way future tenants will have the ability to utilize the network. Next, every room needed to have access to the network. In order to minimize the overall use of wires, hubs were placed in strategic locations. An 8-port 10/100-megabit auto-sensing hub is located in the computer room and a 5 port 10-megabit in the sound room. There, needed to be docking stations, so laptop users or visiting computers could easily plug into the network and utilize the pre-existing monitor, keyboard, and mouse. These are the basic needs that have been put int o the design of the network. Each computer setup is unique with certain strengths and weaknesses. The network takes advantage of the strengths of each individual computer and makes them available to all users. A network essentially expands the capabilities of each computer by increasing functionality thru resource sharing. In the house, there are a total of four computers and two laptops. Processing speed and an abundance of ram is not essential for a server with such low traffic. Thus the most antiquated computer was elected for this function. Between all the computers, we have several extra pieces of hardware such as a zip drive, CDRW, DVD ROM, scanner, and multiple printers. Each piece of hardware is dispersed between the computers. There were several immediate efficiencies that occurred when the network went operational. The zip drive is located on the server while the CDRW is located on one of the individual workstations.

Mosaic vs Melting Pot

Canada prides itself at home and abroad as a country made up of a cultural mosaic rather than a cultural melting pot. The mosaic is based on our belief that Canada as a whole becomes stronger by having immigrants bring with them their cultural diversity for all Canadians to learn from. The cultural melting pot, as adopted in the United States, tells immigrants that no matter who they have been in the past, upon landing on American shores, they are Americans and are expected to adopt and follow the American way. At the heart of Canadian society is our legal system. Our legal system is based on the English Common Law model, which in turn is based on a value system that places a strict adherence to following procedural rules over the substantive matter before the Court. The Canadian model is based on precedence which means that Courts are loath to do anything that has not been done by some Court previously. This in turn makes Cana- dian Courts very slow to adapt or adopt new ideas or social mores. From a cultural perspective, the Canadian legal system takes the `melting pot' approach, which is to say that culturally unique methods of dispute resolu- tion are not accepted by our legal system. Instead, our legal system imposes its values on all who come before it. For example, in the family separation cases the courts apply English or French legal systems, yet there are varied cultures and people in Canada with different notions of what a family separation should mean or entail and that is not always reflected in court decisions. The courts are not always obliged to take cultural values in account when decisions are made. One of the issues this dichotomy presents are how the Canadian legal system can be more flexible in accepting different values for settling disputes.

Leonardo Di Ser Piero Da Vinci

Leonardo was a man of many different talents; among those talents were polymath, painter, sculptor, architect, musician, scientist, inventor, engineer, writer, geologist, anatomist, cartographer, anatomist, and botanist. Leonardo was primarily known for his painting (Mona Lisa, the last supper, Vitamins Man), and his fascinating inventions (Helicopter, tank, flying Machine, Viola Organists) which I will be talking about in depth in my research paper. First study science, and then follow with practice based on science†¦..The painter who draws by practice and judgment of the eye without the use of reason is like the mirror the reproduces within itself all the objects which are set opposite to it without knowledge of the same†¦. The youth ought first to learn perspective, then the proportions of everything, then he should learn from the hand off good master. Leonardo Dad Vinci The Renaissance marked the transition point from the middle ages to the modern world. Young Leonardo Did Seer Piper Dad Vince received his education of Painter, sculptor, and engineering in Florence in the early sass.In a time when coming with a new approach toward science was considered a direct insult or challenge to the church, Leonardo managed to project his new finding of science, Mathematics formulas, and logical reasoning without creating a new reform of cultural beliefs. Among his reaction we can find what is considered to be an early predecessor of today's helicopter. Between 1480 and 1493 Leonardo Dad Vinci designed what is known today as the â€Å"Aerial Screw' or also known as the â€Å"Helical Air Screw'.Leonardo Helical Air Screw measure approximately fifteen feet across and the material used to build it were reed, linen, and wire. The main power proportion came from four men that were standing in the middle of the craft rotating different pedals in order to rotate the screw like shaft (See figure L-1). Leonardo was a very methodical reader and writer. He often read books that interest him with pen on hand. He was so critical of himself that he used to describe his though in writing, and draw them most of the time in order to retrace his thinking.In the old time it was common for inventors to read others innovators ideas in order to create new ones or reproduce the same invention with improvements. One of those creations was the Leonardo â€Å"Assault Vehicle†. After researching Roberto Evaluator's â€Å"De re military', Leonardo Dad Vinci went ahead and created the Assault Vehicle with a technology that was unheard of at the time. Due to the lack of funds and the war at the Apennines Peninsula Leonardo had o restrain his master creation to Just a blueprint.The Assault Vehicle had an upside- down cone shape with four wheels at the bottom, and a crankshaft for propulsion. Been that Leonardo was so critical of his own invention, he decided to make improvement to his own invention at a later time. One of those improvements was the vehicle self-propulsion. Leonardo achieved this improvement by creating a spring-power system (As the Motor), and an innovated differential transmission system. (L-2 Picture of Assault Vehicle) Another area in which Leonardo Dad Vinci broke new ground was painting.But to his misfortune in life by 1514 most of his paintings were not completed due to lack of commissions and Italian's wars. One of those paintings happened to be the â€Å"Mona Lisa† or â€Å"La Cocooned† a 16th century oil painting portray of â€Å"Lisa did Antonio Maria Grenadine† which in today's expert opinion it is one of the most impossible to comprehend painting in the history of art. Leonardo started to paint the Mona Lisa in 1503 under the commission of Francesco did Bartholomew did Zinnia del Giaconda and finished nil 519 shortly before he died.By 1511 Leonardo had to migrate under the Melee family protection to Vapor where he sided and produced magnificent creation of arts for two years in order to repay the Melee family hospitality. While at Vapor Leonardo continued to develop his new projects and improving his paintings knowing that sooner or later he will have to find a more suitable patron in order to be able to finance his work. The solution to financial impasse came in February 1 513 in the hand of Giovanni De' Medici, the younger descendent of Lorenz IL Magnificent. With the death of Pope Julius II in Rome and Giovanni asserted to papacy under the name of Pope Leo X.Giuliani De' Medici rather of Pope Leo X and by them commander of the papal army, invited Leonardo to Rome for his knowledge of art and military technology. The invitation to Rome by Giuliani De' Medici was the opportunity that Leonardo Dad Vinci was waiting for. Unlimited commissions, immeasurable social status, and a very power full patron. What else? By September 1513 Leonardo relocated himself back to Rome where he was accommodated in the Vatican luxury Belvedere villas together with all his painting including some half stages such us the Lead, the Mona Lisa, and the Saint Anne. Leonardo Di Ser Piero Da Vinci Leonardo was a man of many different talents; among those talents were polymath, painter, sculptor, architect, musician, scientist, inventor, engineer, writer, geologist, anatomist, cartographer, anatomist, and botanist. Leonardo was primarily known for his painting (Mona Lisa, the last supper, Vitamins Man), and his fascinating inventions (Helicopter, tank, flying Machine, Viola Organists) which I will be talking about in depth in my research paper. First study science, and then follow with practice based on science†¦..The painter who draws by practice and judgment of the eye without the use of reason is like the mirror the reproduces within itself all the objects which are set opposite to it without knowledge of the same†¦. The youth ought first to learn perspective, then the proportions of everything, then he should learn from the hand off good master. Leonardo Dad Vinci The Renaissance marked the transition point from the middle ages to the modern world. Young Leonardo Did Seer Piper Dad Vince received his education of Painter, sculptor, and engineering in Florence in the early sass.In a time when coming with a new approach toward science was considered a direct insult or challenge to the church, Leonardo managed to project his new finding of science, Mathematics formulas, and logical reasoning without creating a new reform of cultural beliefs. Among his reaction we can find what is considered to be an early predecessor of today's helicopter. Between 1480 and 1493 Leonardo Dad Vinci designed what is known today as the â€Å"Aerial Screw' or also known as the â€Å"Helical Air Screw'.Leonardo Helical Air Screw measure approximately fifteen feet across and the material used to build it were reed, linen, and wire. The main power proportion came from four men that were standing in the middle of the craft rotating different pedals in order to rotate the screw like shaft (See figure L-1). Leonardo was a very methodical reader and writer. He often read books that interest him with pen on hand. He was so critical of himself that he used to describe his though in writing, and draw them most of the time in order to retrace his thinking.In the old time it was common for inventors to read others innovators ideas in order to create new ones or reproduce the same invention with improvements. One of those creations was the Leonardo â€Å"Assault Vehicle†. After researching Roberto Evaluator's â€Å"De re military', Leonardo Dad Vinci went ahead and created the Assault Vehicle with a technology that was unheard of at the time. Due to the lack of funds and the war at the Apennines Peninsula Leonardo had o restrain his master creation to Just a blueprint.The Assault Vehicle had an upside- down cone shape with four wheels at the bottom, and a crankshaft for propulsion. Been that Leonardo was so critical of his own invention, he decided to make improvement to his own invention at a later time. One of those improvements was the vehicle self-propulsion. Leonardo achieved this improvement by creating a spring-power system (As the Motor), and an innovated differential transmission system. (L-2 Picture of Assault Vehicle) Another area in which Leonardo Dad Vinci broke new ground was painting.But to his misfortune in life by 1514 most of his paintings were not completed due to lack of commissions and Italian's wars. One of those paintings happened to be the â€Å"Mona Lisa† or â€Å"La Cocooned† a 16th century oil painting portray of â€Å"Lisa did Antonio Maria Grenadine† which in today's expert opinion it is one of the most impossible to comprehend painting in the history of art. Leonardo started to paint the Mona Lisa in 1503 under the commission of Francesco did Bartholomew did Zinnia del Giaconda and finished nil 519 shortly before he died.By 1511 Leonardo had to migrate under the Melee family protection to Vapor where he sided and produced magnificent creation of arts for two years in order to repay the Melee family hospitality. While at Vapor Leonardo continued to develop his new projects and improving his paintings knowing that sooner or later he will have to find a more suitable patron in order to be able to finance his work. The solution to financial impasse came in February 1 513 in the hand of Giovanni De' Medici, the younger descendent of Lorenz IL Magnificent. With the death of Pope Julius II in Rome and Giovanni asserted to papacy under the name of Pope Leo X.Giuliani De' Medici rather of Pope Leo X and by them commander of the papal army, invited Leonardo to Rome for his knowledge of art and military technology. The invitation to Rome by Giuliani De' Medici was the opportunity that Leonardo Dad Vinci was waiting for. Unlimited commissions, immeasurable social status, and a very power full patron. What else? By September 1513 Leonardo relocated himself back to Rome where he was accommodated in the Vatican luxury Belvedere villas together with all his painting including some half stages such us the Lead, the Mona Lisa, and the Saint Anne.

Health and Social Care Setting Essay

Everyone is an individual and when they need to use the health and social care services it is import they have access to the setting which precisely meets their needs, different setting are designed to do just that and the trained staff within those settings have the skills and knowledge to meet those particular needs. Key elements: If everyone who needed support turned up at the same place, things would become rather crowded; more importantly, not everyone would receive the support that they really needed. Health and social care services are designed to meet particular needs and are staffed by professionals who know how to do this. Hospitals: Hospitals provide support for people who have an illness or who are recovering from one. Many hospitals provide support for a variant of conditions and illness and are staffed by people who are trained to do this. Some hospitals provide support for particular conditions such as ophthalmic eye care), maternity (care for the mother and baby durin g pregnancy and birth) and paediatric (children). Hospices: Hospices are normally much smaller than many hospitals and provide support for individuals who have a terminal illness. Some hospices provide respite care which means that an individual may come for a few days to give their career a brake. The staff receives special training in order to provide the people in the hospices the right support. Domiciliary support: Domiciliary support is provide in an individual’s own home and can be either health or social care. For example, community nurses will visit a person at home and give them nursing care: sometimes this could be removing stitches after surgery or changing a dressing. Community care assistants may help an older person with their personal care if they can no longer do so themselves. Domiciliary can enable people to either retune to or remain in their own home and provide a choice. Residential homes: Residential homes are designed to meet the needs of individuals who cannot take care of themselves. Many older people who can no longer meet their own personal needs, or who are lonely following the death of a partner, may prefer to live in residential home rather than remain in their own homes. Residential homes provide the companionship which people are missing, and staff will deliver the personal support if this is needed, in any way which preserves the dignity of the older person whilst safeguards. Other residential settings provide a home for younger people who have physical need and c annot live independently. The staff in both residential usually includes an activity coordinator who arranges events and activities designed to encourage the use of skills such as memory and physical mobility. Day centres: Day centres are designed to provide a social space for people who would otherwise spend most of their time alone. Many day centres provide companionship and midday meals for older people, enabling them to meet with people of a similar age and receive support from trained staff. Many day centres have regular visits from health and social care professionals such as counsellors, chiropodists and even opticians. They may also provide other servicer such as hairdressing and nail care. There are also day centres for young people who have a form of physical disability. Fostering arrangements: For a variety of reasons some children cannot be care for in their own homes. When this happens social services may arrange for the child to be looked after by foster careers who wi ll have received training in order to provide a suitable, temporary home for a child. This can either be short -team arrangement, for example if both parents were ill and there was no other relatives available to provide a home for the child, or long-team if there is thought necessary. Foster careers do receive some financial support, but main reward is seeing the children thrive.

Frederick Douglass And The Abolitionist Movement Essay

Frederick Douglass spoke to Washington, DC in 1876: â€Å"We must either have all the rights of American citizens, or we must be exterminated, for we can never again be slaves†¦Ã¢â‚¬  (Foner, 1969, p. 320, as cited in Ballard, 2004, p. 53). This statement concretizes the inhumanity of slavery; its only equal is death. Douglass was born as a slave in Talbot County, Maryland. It was 1818 and slavery already existed for two hundred years in the United States (U. S. ). It took Douglass twenty years, before he escaped slavery. Before his escape, Douglass surreptitiously learned to read and write, and he soon rose as one of the most eloquent orators of the abolitionists. Using speech premeditated to distress, educate, and sometimes infuriate, Frederick Douglass encouraged the abolitionist movement. Douglass used his speeches to distress people about their prejudice, so that they would be aware of its inequitable and dangerous outcomes. When people were distressed of the realities and results of slavery, they would be more attracted by the principles and goals of the abolitionists. Douglass argued that slavery produces no benefits for the society. Slavery only leads to ignorance among blacks, which both negatively affects them and the whites. In â€Å"The Church and Prejudice,† Douglass asserted: â€Å"You degrade us, and then ask why we are degraded–you shut our mouths, and then ask why we don’t speak–you close our colleges and seminaries against us, and then ask why we don’t know more. † The blacks were disadvantaged by unawareness, while the whites were deprived of intellectual forces that the black people could have provided. In his speeches, Douglass further aimed to speak to both whites and blacks, so that they could feel slavery’s demeaning consequences. It was his way of using literacy to distribute power among the black people, without disempowering the whites. Lisa Sisco said that Douglass defined literacy as â€Å"shifting† as he showed an â€Å"understanding of literacy as a system of self-representation†¦ and as an avenue for political representation as he attempts to speak and write for an oppressed people without alienating his white readership† (p. 213 as cited in Ryden, 2005, p. 7). Slavery also compounds prejudice that would have marred a critical victory for the nation during the American Civil War (1861-1865). Douglass criticized how the American government would even imagine being a bigot in times of need, by not recruiting blacks as soldiers. He asked the President of the United States: â€Å"†¦if this dark and terrible hour of the nation’s extremity is a time for consulting a mere vulgar and unnatural prejudice? † Douglass spoke eloquently about how the blacks had helped the whites to rebel against the government, and so there should be no reason that the government would not employ black people to be soldiers of the state: â€Å"Rising above vulgar prejudice, the slaveholding rebel accepts the aid of the black man as readily as that of any other. If a bad cause can do this, why should a good cause be less wisely conducted? † He also made a compelling symbolism for a state fighting without the aid of the blacks: â€Å"Men in earnest don’t fight with one hand, when they might fight with two, and a man drowning would not refuse to be saved even by a colored hand. † Through this speech, Douglass distressed the audience into thinking that slavery does not make any sense at all, and only its abolition can protect the state from another secessionist movement and other threats to national security and peace. Douglass wanted to educate people about the grave failings of slavery through his speeches- slavery reduces people to beasts with no free will or self-control (DeLombard, 2001). If slavery was this immoral, Douglass could compel people to join the abolitionist movement. Slavery turns human beings into creatures of violence or submission, through a dialectical process embedded in the master-slave relationship. An article compared Douglass’ understanding of slavery to Hegel’s: Hegel â€Å"knew about real slaves revolting against real masters, and he elaborated his dialectic of lordship and bondage deliberately within this contemporary context† (Buck-Morss, 2000, p. 844 as cited in Kohn, 2005, p. 498). Douglass’ speeches related the dialectical impacts of slavery to all parties involved. First, slavery dehumanizes slaves. Douglass described the horrendous experiences of slaves under the white man. The verbal and physical abuse could only fit animals. These experiences of the slaves underlined the inhumanity of slavery. Second, Douglass argued that slavery dehumanizes masters as well. In â€Å"The Church and Prejudice,† he provided a fitting example of a slaveholder who acted like a vicious animal. Douglass said that there was a class leader master of the Methodist Church, who preached about deliverance and liberty. However, he also lashed Douglass’ cousin through the same thumbs that prayed, while using the words of the Bible to rationalize his illogical behavior: â€Å"He that knoweth his master’s will, and doeth it not, shall be beaten with many stripes! † Douglass also educated people about the ills of prejudice on the protection of civil rights and liberties. In â€Å"What the Black Man Wants,† Douglass explained that black people have suffrage rights, simply because as human beings they do: â€Å"We want it because it is our right, first of all. No class of men can, without insulting their own nature, be content with any deprivation of their rights. † By asserting these rights, Douglass motivated people to believe that all human beings have human rights, so they would support the civil rights and freedoms that the abolitionist movement fought for. Douglass used his speeches to infuriate people into action, into destroying every form and face of slavery. In the speech â€Å"The Church and Prejudice,† Douglass narrated his experiences of religious bigotry: â€Å"[A minister looked to the door, where the blacks were and breathed heavily] Come up, colored friends, come up! for you know God is no respecter of persons! † This is an example of a speech that enraged people to question the sanity of slavery, when even â€Å"men of the altar† acted like beasts. This speech also uses humor to depict the dark comedy of slavery (Ganter, 2003). How can God differentiate between colored and white people? They are His children, are they not? Douglass also infuriated people by illustrating the bleakness of slavery and its different forms. In â€Å"What the black man wants,† Douglass defended the right of the colored people to choose employment: â€Å"†¦when any individual or combination of individuals undertakes to decide for any man when he shall work, where he shall work, at what he shall work, and for what he shall work,† it is still a form of slavery. By underlining how the government and white people preserved slavery even after the Declaration of Independence, Douglass enraged people to eradicate slavery. Douglass also incensed the people in his Fourth of July speech delivered in Rochester on July 5, 1852, where he assaulted the 1850 Fugitive Slave Act. David W. Blight stressed that the attack came with Douglass repetitions of a harmless word, yours (p. 75 as cited in Ramsey, 2007, p. 29). Douglass said: â€Å"This, for the purpose of this celebration, is the Fourth of July. It is the birthday of your National Independence, and of your political freedom. † The word â€Å"your† aimed to â€Å"alienate his audience as America has alienated him† (Ramsey, 2007, p. 29). Douglass aggravated listeners by enunciating that there was no real independence, only social exclusion and neglect: â€Å"This Fourth of July is yours, not mine. You may rejoice, I must mourn. † Douglass’ rhetorical tactic meant to aggressively plead, by transferring the feeling of how the nation had abandoned him to listeners, so that they too would feel how difficult and iniquitous it was to be â€Å"orphaned† (Ramsey, 2007, p. 29; Waymer& Heath, 2007). His ending for speech emphasized his anger and resentment. He asked people to find another place that had been as vicious as the U. S. in upturning civil liberties and freedoms: â€Å"for revolting barbarity and shameless hypocrisy, America reigns without a rival. † This speech angered people to feel that racism brutally orphaned the whole society, and it was time to abolish slavery and its emerging forms. Douglass used the power of the spoken word to distress, educate, and sometimes infuriate, so that people would be persuaded to join the abolitionist movement. His speeches aroused emotions and intellectual understanding, which maximize logos and pathos as rhetorical strategies. By combining these strategies, Douglass could reach out to as many hearts and minds as possible- in either side of the color line. His earnest aim was to change attitudes and behavior toward the colored race and the idea of freedom and humanity. Douglass’ speeches have effectively expressed his core vision of society, a society of free and equal whites and blacks. References Ballard, B. J. (2004). Frederick Douglass and the ideology of resistance. Critical Review of International Social & Political Philosophy, 7 (4), 51-75. DeLombard, J. (2001). ‘Eye-witness to the cruelty’: Southern violence and northern testimony in Frederick Douglass’s American Literature, 73 (2), 245-275. Douglass, F. (1841). The church and prejudice. Retrieved from http://www. frederickdouglass. org/speeches/ _______. (1852). â€Å"What to the slave is the 4th of July? † Retrieved from http://www. freemaninstitute. com/douglass. htm _______. (1861). Fighting rebels with only one hand. Retrieved from http://www. frederickdouglass. org/speeches/ _______. (1865). What the black man wants. Retrieved from http://www. frederickdouglass. org/speeches/ Ganter, G. (2003). â€Å"He made us laugh some†: Frederick Douglass’s humor. African American Review, 37 (4), 535-552. Kohn, M. (2005). Frederick Douglass’s master-slave dialectic. Journal of Politics, 67 (2), 497-514. Ramsey, W. M. (2007). Frederick Douglass, Southerner. Southern Literary Journal, 40 (1), 19-38. Ryden, W. (2005). Conflicted literacy: Frederick Douglass’s critical model. Journal of Basic Writing, 24 (1), 4-23. Waymer, D. & Heath, R. (2007). Non-profit activist public relations and the paradox of the positive: A case study of Frederick Douglass’ â€Å"Fourth of July Address. † National Communication Association, Conference, 1-39.